Interview: Flowerdrum Bags
Friday, April 16th, 2010
Rina Matsui-Houghton is a Malaysian-born, Berlin-based handbag designer who focuses on creating beautiful handcrafted bags of unique distinction.
I met Rina a few years ago and was immediately blown away by her drive and passion for creating awesome bags and mini carry-alls, made from vintage fabrics.
Back in 1999 Rina felt that “Malaysia was ready for a unique label with underground roots and the design-ability to be sold internationally.” She started creating hand-embroidered affordable bags, and clutches for the fashion savvy consumer.

The company named Flowerdrum bags (www.flowerdrum-kl.com) was born, and now produces lines in batches of 12. Bags are created using quality fabric from all over the world; they aren’t mass produced, they’re fresh, different and sport stand apart, clean-cut designs, a must have for any fashionista!
More recently Rina has been focusing on commissioned work, branching out to create custom-made items for her clients. Last year in Malaysia she took part in her first exhibit of embroideries and fabric collages, entitled 6 Words: Embroidered Stories. I caught up with Rina for an interview to find out more about her interesting grass roots company.

LQ: Where did the name for your bag company come from?
RMH: Unglamorously cribbed the name from a Flowerdrum Song poster at a local theatre!
LQ: Where do you find your vintage prints for the bags?
RMH: As a natural hoarder and digger, I started out with a fair collection of vintage fabrics from my childhood (curtains, mum’s dresses) which I supplement with pieces I find on my travels at markets, etc. There are also a couple of fabric shops in Malaysia that I have been going to for years, the sort of shops where stock hasn’t been updated since the ’60s!
LQ: When did you first start making embroidery projects?
RMH: Started a couple of years ago, to explore but also as thank you gifts for friends who have supported me on my bag endeavours for the last decade.
LQ: Suhana Dewi Selamat’s 6-word memoirs influenced your work for the embroidered stories project. What was it about the memoirs that struck you?
RMH: As a lover of words and the English language, I was struck first and foremost by the brutal honesty of her 6-word essays. How they were food for thought in their simplicity. I like my words on point and how much more “on point” could you be than 6-word essays!
LQ: What do you like most about your job?
RMH: Being the boss of my own time, the flexibility to travel/take time off, the independence of only being able to blame myself for cock ups!
LQ: What do you have in store at Flowerdrum Bags for this year?
RMH: Flowerdrum Bags works in mysterious organic ways! Along with the usual desire to push the label to boutiques in foreign shores, I am hoping to work on a new embroidery project. New bags will be up soon for spring/summer and I plan to drive more traffic to the web-shop. I’ll also continue my crusade to get more people to understand and appreciate VINTAGE fabrics!
Leanda is a writer based in Toronto. For the past 13 years she has hosted & produced music radio shows, managed bands & worked in online music PR. She now runs a music site & also writes for music & culture magazine `Relevant BCN`. Read more of her writing here - http://www.bloggertronix.com




I used to buy other people’s clothes for a living. It was part my job managing a vintage store in Seattle. Some sellers were college students trying to pawn off last season’s Forever 21 party tops, others were business casual-types clearing extra pant suits out of their closets. Then there were the Vintage Pickers (VPs), daily sellers who hauled in duffle bags filled with faux designer purses, butterfly belts and 80’s track suits freshly rounded up at local thrift shops and estate sales.
Yes! Autumn is here! So pull a turtleneck over your head, wrap up in a scarf, throw a pair of shooties on your feet, and head outside to jump in a pile of leaves. What?! You’ve never heard of shooties? Neither had I, until today. Apparently a "shootie" is a contraction of the words "shoes" and "booties" and it’s meant to describe the current crop of ankle-fattening, calf-shortening, grandma-looking ultra-low boots that are currently flooding the fashion scene. They might even be a subconscious attempt to return women to the Victorian Era. Don’t you just want to run out and buy a pair?